Noise, fumes and a venue you visit once. Karting had speed — but it never had a club, a language, or a reason to come back.
Chennai’s first
fully electric karting club.
The Client Ask
Create a brand that makes electric karting feel fast, clean and open to everyone — kids, adults and corporate teams — with an identity that stands apart from every other track in the room.
Name
The Grid : Karting Club
Two meanings. One name. In racing, the grid is where it all starts — helmets on, engines live, lights about to drop. In the electric world, the grid is the power source.
Tagline
No Fumes. Just Zooms.
Four words. Says everything. What’s gone — fumes. What’s here — zooms. It’s the kind of line that works on a billboard, a bumper sticker, and a seven-year-old’s birthday invite.
Logo
Take the checkered flag, tilt it forward, and let it rip. The icon is a grid of parallelogram tiles leaning into the wind — pure speed, standing still. The wordmark pairs “THE” above “GRID”, bolted together like something engineered on a circuit, not sketched in a studio.
Blackout
The foundation. Dark, rich and atmospheric — pit lane after sundown.
#024145Surge
The energy. Brighter, bolder, high-frequency. Pure torque in colour form.
#20BBB4Charge
The identity. The colour people remember before the name.
#008075Volt
The spark. Yellow-green, impossible to miss. For CTAs and taglines.
#CCDB29Alloy
The balance. Cool, neutral, functional — the quiet parts.
#949398Typography
Headline
No Fumes Just Zooms
Subline · DM Sans Semibold
The Grid : Karting Club
Body · DM Sans Regular
The grid lines up. The lights drop. Everything else disappears. At THE GRID, we’ve traded exhaust for instant torque — no engine roar, no gasoline scent, just the whine of precision engineering and the sound of tyres gripping the apex.
Employee ID Card
One system, two modes — proprietor and team.
Entrance Ticket
One person allowed per ticket. Scan to activate.
Merchandise
The Grid Bottle
served hot. The Grid Mug
The Grid T-shirt
Access Wristband
The grid, on your wrist.
No Fumes. Just Zooms.
See how we would handle yours.
Tell us about the deck, report, brand, film or campaign in front of you. A senior member of our team comes back within a working day with questions, an approach and a clear next step.