Bringing Russian
heritage into a
contemporary beer brand.

The Client Ask

The brief was to create a Russian-inspired premium beer brand with a distinctive identity, packaging and visual world.

From the heart of Russia’s centuries-old brewing culture comes a drink that celebrates friendship, tradition, and togetherness.Introducing PIVO: Russia’s cultural beer, now in India.

An illustrated Kremlin skyline above a river, in midnight blue and amber.

Imperial Charcoal

Depth of heritage, richness of roasted malt.

Russian Midnight

The deep blue of winter skies and timeless Russian nights.

Amber Spirit

The warmth of celebration, captured in the glow of amber beer.

Winter Wheat

Soft, warm and timeless, inspired by snow, grain and tradition.

The complete Pivo can label, laid out flat.
The Pivo premium beer can.
A can that carries culture.
PIVO. Bold. Fresh. Russian.
The Pivo bottle beside a matryoshka doll.
From Russia, with layers
of tradition. The PIVO
Matryoshka Bottle.
Launch poster: Introducing Pivo, Russia’s cultural beer.
Campaign poster: Russia’s legacy, brewed for today.
Pivo cans and bottles on ice at a bar, with the launch poster lit behind.
Next projectZylo

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